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Make health care accessible to all

Following the merger between Apivia and Macif to give birth to Apivia Macif Mutuelle, a mutualist group with more than a billion euros in turnover, it was necessary to find and formulate a purpose that would allow the company to be committed to a cause. importance, and all the managers in the merger project, to then implement it in the strategic business roadmaps. 

Did you know ? MACIF is the acronym for "Mutuelle d'assurance des traders et Industriels de France".


Implementation of management by meaning rather than by numbers thanks to a clear purpose
Managers and employees recommitted to the merger and the corporate project 

Starting point

A poorly defined identity and values following the merger
Managers with little involvement in the new entity created and in the business project
Separate commitments before the merger, which create a lack of coherence in the strategy

Support in 3 steps

The support for our client began with an awareness conference on the Purpose, which made it possible to bring out a much more inspiring WHY. 

We then trained and accompanied the Codir via-à-vis the Raison d'Être via concrete scenarios, to allow it to be deployed in each of the company's departments. For this, we have also created a Purpose Observatory, which we manage over time.
Compréhension des enjeux et attentes de l’AFD autour de la notion des “Communs”
Mise en place et animation d’un Design Sprint pour impliquer les collaborateurs
Création d’un questionnaire de satisfaction pour juger de l‘impact sur les collaborateurs

The benefits for the company

Formulation of an inspiring and actionable purpose for employees
An Observatory of purpose animated over time
A meaningful strategy in line with the raison d'être
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