About BrainsWatt


BrainsWatt is a Business Design Studio created in Paris in 2014.

Our mission : to inspire and help as much people as possible and help build resilient organisations that use the power of business to solve social and environmental problems.

Because we want to show that it is possible to run meaningful business, we experiment some in our own Lab.


Our Team

Benoit Thieulin
Directeur associé
Directeur associé
Responsable administratif & financier
Senior Consultant

BrainsWatt is a proud member of Business4Earth


Logo Business4earth


We plant 1 tree per employee per month (more infos here).

We acknowledge the fact that it’s far from enough, but we do it because we can, and because we have to do something. Massive deforestation is accelerating the pace at which we are diving into a climate nightmare, and we wanted to do something about it. So we created the non for profit WeFight4Earth, designed to facilitate the engagement of Small and Medium Businesses into the global reforestation effort, thanks to the labels Business4Earth and Speaker4Earth.


Our Values (aka, the BrainsCode)


Being consistent and coherent with a higher Purpose is not exactly an easy task. It requires discipline, engagement and examplary behaviours. Because we truly believe we’re fighting a right battle, we came up with 10 rules to help us better achieve our Purpose. In every action we take, in every decision we make, we alway put these values first :


Always start with why Cause no unnecessary harm Walk the fucking talk Be as reliable as a physic law Do your best, and then the extra mile Care for your team Never tolerate mediocrity Tell the truth, even if it sucks Authenticity eats bullshit Be humble


*** Oh, and you’re great and we love you



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